Win Your Competitors' Customers Using SALESAlerts™
Identify your key competitors and SALESAlerts™will track their product citations, providing you with detailed sales leads for all researchers who publish articles or file patents that cite competitors' products.
A unique approach, one that's going to help you win against your big competitors, is to target an existing base of customers, whether or not they are your own. Most everyone in marketing understands the efficiency of selling to an existing customer, versus acquiring a new one. But few companies take advantage of this in a systematic way to produce a supply of strong leads.
BioInformant's SALESAlert™ program filters the PubMed research publication database, as well as the U.S. Patent & Trademark database to identify referenced use of your competitors' products. Competitor citations are critical to track, because they are verify the identify your competitors' customers - in particular, their high-quality customers that give them brand and product publicity.
Simply provide BioInformant with the names of your key competitors, and SALESAlert™ will sends you detailed sales leads for all researchers who publish articles or file patents referencing use of their products, in a database-friendly format for easy sorting.
For each sales lead, you receive:
• Researcher name, title, & institution
• Researcher email address
• Researcher phone & mailing address (unless restricted)
• Article or patent title and description
• Competitor product that was cited, to help you target your sales efforts
Sign up to start receiving detailed sales leads that will allow you to win competitors' customers! Alerts can be received weekly or monthly schedule, depending on your preference.
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