BIOTECH SALES LEADS

Do You Need Biotech Sales Leads?

Of course, they are the life blood of your company. But research supply companies are finding it increasingly difficult to produce a steady supply. Traditional methods of promotion & lead generation through scientific journals is inefficient. Online advertising yields few real leads, and trade shows are expensive on a per-lead basis.

Problems with Traditional Lead Generation

Traditional leads generation still works, but at greatly reduced effectiveness. There's no longer incentive for scientists to call or email vendors when research solutions are needed, because they can get the information they need from searching the internet, at their own pace and without pressure. Traditional lead generation now favors the largest suppliers with the biggest advertising budgets. Smaller companies with competitive products are frustrated that even with their ad spending maxed out, they're not reaching prospective clients.

Your Solution: Targeted Email Marketing

As a cost-effective solution, we suggest Targeted Email Marketing as a method that companies of ALL sizes can use to generate biotech sales leads. According to the Direct Marketing Association (DMA), which is the leading global trade organization for direct marketing:

• For every $1 spent on email marketing, the average return-on-investment is $57.
• Additionally, the annual growth rate for email marketing is 14.6%.

Email marketing is clearly a trend in which businesses must participate in order to compete and optimally grow. For more on findings from the Direct Marketing Association, view the first minute of the following video.

Take Action

To use email marketing to generate biotech sales leads, we offer targeted email lists containing contacts for scientific researchers broken down by specialty. Our email lists include contacts for researchers working in the following areas: Stem Cells, RNAi, Gene Therapy, Microbiology, Immunology, Angiogenesis, Dermatology, Tissue Engineering, DNA Damage and many more. Click here to identify targeted lists that your company can use to generate Biotech Sales Leads.

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