Article 1: 20 Ways to Bring in Business
We've found the perfect marketing solution for you. First, close your eyes. Now hug your computer monitor. Using top-secret technology we've developed, we'll instantly transmit lists of bottomless-pocketed customers to your company.Well, OK, maybe not. But it's not because we don't have the technology (only one more logarithm to go, we swear)-really, we want to help you help yourself. So we've brought you something even better: 21 chunks of marketing know-how that will help you find the customers you need to fill your business's coffers. Print this out, post it up and integrate it into your marketing plan-and get ready for tons of sales. More...
Article 2: 7 Marketing Trends to That Will be Hot in 2008
Throughout 2007, I've been watching and interpreting biotech marketing stats to give you tips for staying one step ahead during the coming year. With 2008 fast approaching, let's look at a summary of the hottest trends, from changes in populations that impact target audiences to alterations in traditional versus online online marketing. Here's the info you need on critical marketing trends and how to leverage them increase sales and business growth in 2008. More...
Article 3: Four Quick Ways to Reach your Hottest Prospects
Transforming a cold prospect into a hot one who’s ready to buy can take considerable time, effort and marketing dollars. So why wait? To increase sales now, choose marketing tactics that will reach your hottest prospects and successfully convert them into customers or clients.
Tactics that reach hot prospects are vitally important to every effective marketing program because they balance out the longer-term efforts required to move cold and warm prospects through the sales cycle. Who are these hot prospects? They’re people actively looking for what you market. They're pre-qualified, because they've gone through much of the preliminary decision-making process and know what they want--or at least have a general idea of what they're shopping for.More...
Article 4: 10 Ways to Better Manage Sales Leads
If you're looking for ways to increase revenue--and what smart entrepreneur isn't--one of the fundamental processes you need to review is your lead management program. Prospect leads can originate in a variety of ways, and there is often only a very loose structure in place to manage and react to those leads. Your sales pipeline and your ability to hit revenue targets all begin with good lead management. Try these ten strategies for improving your lead management efforts. More...
