Product Citation Tracking
Make Your Citations a Valuable Marketing Asset
 BioInformant offers Product Citation Tracking, Product Citation Database Management, and Product Citation Follow-Up as novel services to help research product companies capitalize on opportunities associated with referenced use of their products.
When a researcher publishes an article citing products sold by a particular company, that company receives free press, benefits from a reputable product endorsement, and builds brand credibility. Tracking company citations also keeps business leaders knowledgeable about applications for which their products are being used & helps them to maintain friendly relationships with leaders in the field who are using their products. Sales representatives that follow up with scientists whom have cited their company’s products increase the likelihood of future sales to that customer, as well as to their colleagues. For these reasons, tracking, archiving, and leveraging product citations are critical business acts:
| SERVICE | DESCRIPTION | | Product Citation Tracking | Tracking product citations is essential to staying informed about customer activity and product applications. It also helps you to identify "high-value" customers to whom to target with future sales pitches and beta-testing needs. For this reason, BioInformant offers a tracking service in which you can receive either real-time, daily, weekly or monthly email alerts notifying you of research articles that have referenced your products. Click here to view a sample Citation Tracking Report. | | Citation Database | BioInformant recognizes the power of making a Citation Database available through your website, as it draws traffic to your site by serving as a resource for customers and builds product credibility by showing an established history of use. For this reason, BioInformant offers Citation Database Management, in which we establish a database of your product citations, maintain it online, and help you make it available through your website to your customers. Improving customer confidence in your products can produce both increased volume of sales, as well as more frequent purchasing activity. Join a select group of cutting-edge life science industry leaders by having BioInformant establish a product citation database for your company. (See example of a Product Citation Database available on Invitrogen's website.) | | Citation Follow-Up | Following up with researchers whom have cited your company's products has been shown to increase sales to that customer by up to 30% and increase the likelihood they will recommend your company to others by up to 60%. For this reason, BioInformant offers Product Citation Follow-Up, in service which researchers whom have cited your products receive a personalized "thank you" email that acknowledges their success, your appreciation, and an open invitation to contact you with comments, suggestions, or product needs. BioInformant offers a pre-formatted email or can help you design a customized response. |
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