Choices in Cord Blood Banking:
Factors Influencing Parental Decision-Making

Overview:  Cord blood banking is increasingly being used to improve and save lives. Stem cells derived from umbilical blood have been used in more than 14,000 transplants worldwide to treat a wide range of blood diseases, genetic and metabolic disorders, immunodeficiencies and various forms of cancer. However, many expectant parents still do not fully understand the significance of cord blood storage. A study published in the Journal of Reproductive Medicine shows that a third of expectant parents are unaware of the option to preserve cord blood. Of the two-thirds who have some knowledge, 74% describe themselves as “minimally informed.”

Part 1 of this market report used proprietary data-derivation techniques to analyze conditions of the Cord Blood Banking Industry. Part 2 of this report used an end-user survey of expectant parents to identify and analyze the factors involved in the decision to privately store, publicly donate, or discard cord blood at birth. More than 1,200 expectation parents answered the detailed survey. The survey initially focused on U.S. respondents, but due to international interest was expanded to include respondents from Canada, Mexico, South America, Europe, Asia, Australia, and other regions as well.

Key findings of the report includes:

• Rates of awareness by gender, income, geographic location, and education
• Sources through which expectant parents learn of cord blood preservation
• Factors influencing private vs. public storage of cord blood
• Price sensitivity and quality expectations
• Approaches for communicating with expectant parents
• Key factors influencing the decision to store cord blood
• Parental responsiveness to health statistics
• Trends in cord blood banking
• Competitive analysis of the cord blood banking industry
• And Much More…

TABLE OF CONTENTS: Choices in Cord Blood Banking

Pricing: USD $3,295 (Approximately €2,235)