Digital Protection

It is critical business act to ensure digital protection, because your website is one of your most valuable assets. It represents your company to the world, directs customers to your product and marketing information, and processes online sales.

In some cases, competitors may streamline development of their own website by using content from yours. Other competitors may purposefully replicate characteristics of your site to misdirect your online customers to their site, thereby stealing business from you. Under the Digital Millennium Copyright Act, you have a right to digital protection of content contained within your website, whether or not you have registered it.

If you do not monitor for unauthorized use of your digital content, you risk losing online customers and your unique online presence. To protect you against this competitive threat, BioInformant offers the following services as a combined package:

SERVICE	DESCRIPTION
Digital Copyright Search	- Featured Service - A Digital Copyright Search that uses powerful search uses algorithms to scan the world wide web for any replication of your digital content - or recognizable components of it, such as titles, text, layout or design. This search is a comprehensive scan that analyzes all published web content, thereby ensuring complete digital protection of your data. BioInformant highly recommends this service to protect digital content of life science companies functioning in competitive niches.
Competitor Code Check (CCC)	A Competitor Code Check (CCC) that allows you to enter the websites of your fiercest competitors and have us scan their website code to ensure that they are not using your trademarks, product or brand names. This is important because every competitors’ website has a title, description and keywords that are coded within it’s programming language (usually HTML). This coding is important for search engine optimization, so competitors may use your product or brand names to direct traffic directed to their site. Since large competitor websites are impossible to monitor using manual methods, this service is an effective way to protect your online customers and ensure they are appropriately routed to your site.

Ideally, BioInformant's services will find your digital content to be unique and our your competitors’ code to be clean. This is the best possible scenario, since it means that your online customers (and prospects) are being honestly and straightforwardly directed to your site.

However, should our services discover that your content has been replicated or that a competitor's code contains infringing terms, BioInformant has the tools, expertise, and know-how to help you eradicate the content in question - and if necessary, to help you pursue compensatory action. Indeed, BioInformant offers a follow-up service that guarantees removal of any infringing content that is discovered. Compared to seeking legal counsel, this is an extremely cost-effective option for remedying digital infringement. (If interested, a quote for this service can be requested following discovery of infringing material.)

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