Article 1: Cheap Email Marketing - Reasons to Start Today

Cheap email marketing is one of the most powerful marketing tools available to research products companies. You can achieve outstanding results with email marketing, while investing a very minimal amount of time and money. Combine that with the potential to target more precisely than with direct mailings, and that's a drastic opportunity for research suppliers looking to grow sales in this recessionary environment. In tough economic times, it is crucial to continue marketing your business, and to maximize the marketing dollars you are spending. More...

Article 2: Email Marketing Ideas

For companies functioning in the competitive, fast-paced biotech sector, it is particularly important to explore creative email marketing ideas. One such approach is the use of intelligent internet algorithms, better known as "internet spiders." These are programs written such that when they execute, they can search the Web and extract valuable marketing data.More...

Article 3: What’s the Best Way to Increase My Email Open Rate?

According to a recent survey by BioInformant Worldwide, L.L.C., 64% scientists open message because the subject line clearly communicates the product or offer contained within. This finding indicates that an effective subject lines needs to convey the product/service/informational content that is featured within the email and why the offer is of interest to the researchers being sent the email piece. Email subject lines are unique in that they text or images contained within the body itself does not get the supplement the subject line unless the email gets opened. Thus, it needs to be the most effective and thought-through part of the entire email composition. More...

Article 4: How to Better Manage Biotech Leads

In order to increase revenue, you have to play it smart. One of the critical steps to take is to review how you manage your biotech leads. Leads can come to your organization through many different channels, and often, there isn’t a structured process within companies to make sure that every leads gets well-managed. Good biotech lead management can allow a your team to meet higher revenue targets, increase overall in confidence among your sales staff, and produce long-term stability for your company. More...