Monitor Competition
BioInformant offers software solutions that allow you to monitor competition in real-time, including alerts about competitor product launches, marketing campaigns, entry into new product areas, collaborations, and more.
BioInformant's monitoring tools allow you to choose key competitors to follow (we recommend 3-5) and to track their business activity in real-time. Staying informed is a difficult and time-consuming task, but automating the process allows you to view only crucial information, and to receive it immediately before others in your industry become knowledgeable. BioInformant's Monitor Competition Service provides you with a critical business edge, allowing you to take action before your competition can compete. BioInformant tracks the following to keep your informed about your competition:
| ALERT | DESCRIPTION | | New Product Launches | Stay informed when your competitors choose to offer new products, particularly ones that compete with your offerings. | | Entry into New Product Areas | Stay informed when your competitors enter into new product areas, as this may represent new competition for your company (if involved in the product area) or a new opportunity for your company as well (if not yet involved in the product area). | | New Marketing Campaign | Stay informed when your competitors launch new marketing campaigns, in order to monitor the effect on your sales and adjust your prices to compete. | | New Patents | Stay informed about patents issued to your competitors, as patents provide their competitive edge and indicate new directions for product development. | | Clinical Trials | Stay informed about clinical trials conducted by your competitors by being notified about their initiation, progress, complications, and completion. | | Press-Releases | Receive your competitor's Press Releases, as they describe new activity that your competitors view as newsworthy and of value to promote. | | High-Profile Hires | Stay informed of high-profile hires made by your competitors, as management changes may signal change of strategic direction at a company. | Custom Monitoring
(Optional) | Provided as an optional service, BioInformant's Custom Monitoring allows you to identify a competitor activity of your choice and have us design a search algorithm to track it. Use this service to meet your specific competitive intelligence needs. |
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