Search Optimization
A priority of every life science company is to drive traffic to its website, because website visitors represent potential customers. Unfortunately, the most common approach used to generate traffic is paid advertisement, typically with Google Adwords or Yahoo Search Marketing. The downfall of paid advertising is that it is a tremendously expensive approach, since it requires payment for every click on your ad & results in terrible visitor conversion rates. To offer a powerful and cost-effective alternative, BioInformant provides Search Optimization Services that uses several different approach to improve volume and quality of traffic directed to your site by search engines. BioInformant’s services have the potential to permanently increase traffic to your site, as well as to produce high visitor-to-customer conversion rates since they will have found your site through their own searching. The result of our search optimization services is twofold: 1) Improvement of your site ranking at the major search engines, so it appears higher in their results; 2) Increased traffic directed to your site, due to making it easier to find. BioInformant's Search Optimization Services include: | SERVICE | DESCRIPTION | | Comprehensive SEO Optimization | This comprehensive service evaluates your website and provides suggestions that will make it more accessible and relevant to search engines. We may suggest changes to your keyword choice, contextual keyword usage or keyword frequency; alterations to your html code (meta tags, filenames, or descriptions); utilization of high-quality in-going and out-going links; sitemap submission; submission to major search engines and and directories; fixes for site problems that could prevent search engine spidering, strategic additions of content, and other solutions. All suggestions will be either be executed by our optimization engineers or accompanied by clear instructions on how to implement them internally at your company. | | Local e-Marketing | If your company wants to generate more local business, the web is becoming increasingly capable of supporting this. BioInformant can use its knowledge of search engine functionality to automatically submit (and re-submit at appropriate intervals) your site to local search portals of the major search engines, including Google, Yahoo, and Ask. Per BioInformant's coded instructions, the search engines will then include your site in their results listed on local search pages, such as www.local.google.com. BioInformant can also direct the search engines to deliver your site content to users within 20 miles of your business location (as determined by a user's IP address). Finally, BioInformant can submit your site data to the major search engines using coding that will make your business identifiable and searchable to users using their map services, such a maps.google.com. | | Country-Specific e-Marketing | If your company generates a lot of revenue from a particular country (or would like to increase the amount of business it is deriving from a particular region), BioInformant offers services to make your company get visible within country-specific search results. As part of this service, BioInformant will take actions to clarify the origin of your site for search engines, so you can capitalize on traffic generated through country-specific searches. We will submit your site to country-specific search engines and portals, list your website with country-specific map services (e.g. maps.google.ca, maps.google.co.uk, etc.), and submit your site to country-specific business directories. As needed, we will also create country-specific domain names that can redirect visitors to your site. The result of these actions can be a powerful boost of traffic resulting from visitors directed to your site through country-specific searches. | | Video & Image Search | Often, it is easier to increase page rank at the search engines using image or video content, than it is to compete using text. For this reason, BioInformant can assist you with making your images and videos contained within your searchable by the major search engines. | | Search Engine, Search Directory, and Business Directory Submission | Most web designers are paid to create a visually interesting and functional site. Whether they receive a paycheck does NOT depend on whether or not the site generates traffic. For this reason, most designers will create your site, but will not submit it search engines, search directories, and business directories for listing. For this reason, your site could reap huge rewards by having BioInformant submit your site (and automatically resubmit at appropriate intervals) to these search engines and directories, as they are the source of most search-directed traffic. Even if your site is already searchable by the major search engines, you can improve your site ranking by automatically re-submitting it at appropriate intervals. Additionally, submission of your site to search directories, business directories, and smaller search engines (portals that do not use "spiders" to find your content) will contribute to drastically increased traffic flow as well. | | In-bound Link Check | BioInformant offers an Inbound Link Check service, so that you can see all sites are linking to your own. These site consider you a reputable source and may represent interesting opportunities for collaboration, or (in the case of customers/users), may represent an opportunity for building sales. | | Out-bound Link Check | If your site is large, it can be difficult to ensure that all sites you are linking out to are still in proper working condition and that the host have not changed domain names or stopped maintaining content. As part of this service, BioInformant uses its search algorithms to identify all out-going links contained in your site and to check that they are properly directed. Link errors are a major reason that search engines lower your site's ranking, so it is an intelligent move to monitor them occasionally. |
www.BIOINFORMANT.com info@bioinformant.com (Fax) 614-352-2369
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