Targeted Email Marketing

Want to know where to invest your marketing dollars in 2009? According to data from the Direct Marketing Association (DMA), which is the leading global trade organization for direct marketing:

• For every $1 spent on email marketing, the average return-on-investment is $57.
• Additionally, the annual growth rate for email marketing is 14.6%.

Email marketing is clearly a trend in which businesses must participate in order to compete and optimally grow. For more on findings from the Direct Marketing Association, view the first minute or so of the following video.

Note: While this professional focuses on opt-in-email marketing, the same principals apply to targeted email marketing as well, and in fact, effectiveness can be multiplied through this approach.

To allow life science companies to benefit from this marketing trend, we offer highly-focused Email Marketing Lists containing contacts for scientific researchers, broken down by specialty. This allows you to deliver only relevant messages to researchers that find your communication valuable. Our existing email lists include contacts for researchers working in the following areas: Stem Cells, RNAi, Gene Therapy, Microbiology, Immunology, Angiogenesis, Dermatology, Tissue Engineering, DNA Damage and many more.

While other companies distribute email lists that are sold to hundreds of customers - causing prospects on their lists to become de-sensitized to email marketing - we use internet search capabilities to generate unique email marketing lists on a regular, rolling basis. This allows you to reach open-minded and receptive customer groups.

Additionally, our experience as a progressive technology company allow us to provide:

- Excellent whitelist and ISP relations
- The lowest "report spam" rates in the industry (<0.01%)!
- Advanced tracking, including the ability to track inbox
  deliverability, spam filtering and bounce rates
- Advanced click-through data
- Statistics to support ROI calculations

Existing customers leveraged our targeted email marketing in 2008 to significantly increase sales. (Click here to view Case Studies.) In 2009, there will be an even greater opportunity for research supply companies cut-costs and drive revenue through targeted email marketing. Due to the targeted nature of our lists, they can either be used for broad (company-wide) or focused (product-specific) sales generation.

Phone (703-859-7617)         info@bioinformant.com       (Fax) 614-352-2369

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