Assessing International Responses to Social Media Campaigns is Risky Business for Cord Blood Banks
Recently, BioInformant wrote about the cost of winning the term “cord blood” on Google Adwords having reached nearly $40 per click in the U.S. and more than $20 per click worldwide, which is down-right shocking. It is now one of the 20 most expensive search “terms on Google, competing with terms that include: Insurance, Loans, Mortgage, Attorney, and Credit.
Given these exorbitantly high costs of Google advertising, the question becomes, what other alternatives do you have available? The immediate response that I get when I pose this question to clients is “Facebook advertising.” [Read more…]