Futuristic, the adjective, means “having or involving very modern technology or design.” In no other area has this term become more important than in the area of market research methodologies. Indeed, 2015 has never seen more opportunity for analysis of data, as the total global amount of data is now estimated at approximately 4 zettabytes, with a zettabyte being 10007 bytes.
As such, techniques for managing analysis of this massive global population of data must dynamically evolve as well.
Under these circumstances, it is important to ask yourself, has your market research provider embraced techniques that allow for accurate assessment of this vast population of data? While you may not understand the precise meaning of research terms such as meta-analysis, algorithmic analysis, or predictive trend analysis, there is an easy two-part process that you can use to answer this question, as explained below.
The first element is to consider the transparency of your market research provider with regard to the methodologies that they employ. Without this information, you have no baseline on which to base your conclusions.
Specifically, your market research provider should provide you with crystal clear answers to the following: [Read more…]